Jack Thomas is a leading fitness entrepreneur and educator: founder and CEO of BASE Bangkok,
co-founder of The Fit Guide, and host of the Fitness Business Asia podcast and “Build Your Base”
show.
With formal credentials including a UK Diploma of Personal Training, plus certifications in nutrition
coaching (Precision Nutrition Level 1), CrossFit, Spartan Race training, and kettlebell training, Jack
brings both academic grounding and hands-on expertise.
Under his leadership, BASE Bangkok has become one of Asia’s top fitness studios recognized as
“Gym of the Year” and widely regarded among Bangkok’s best studios. Jack is also a frequent
speaker at major fitness industry events across Asia, such as Beyond Activ, ExPro Singapore and
Asia Fitness Conference. In 2022 he received the Industry Appreciation Award at the Fit Summit
awards in Singapor, reflecting his influence and respected voice in the regional fitness community.
Through The Fit Guide, Jack works to raise global standards in the fitness industry: offering an
objective rating system for boutique studios worldwide, advocating for excellence, and promoting a
five-star client experience standard.